Marketing consultant and broadcast professional, at your service.
It’s almost like academic podcast consulting chose me, not the other way around. I have a unique blend of experience as a major market radio broadcaster, social media marketer, award-winning independent podcaster, and marketing consultant. And on top of all that, I regularly correspond with leading academics as a science communicator, which helps me stay abreast of the challenges facing faculty and staff at colleges and universities.
First and foremost, I’m a podcast geek. I’ve been closely following industry news for several years, and I can talk about podcast platforms and networks and consumption data for hours. But beyond just following podcast news, I’m a successful podcaster. I produced and hosted more than 1,000 episodes of Discovery’s Curiosity Daily, a daily (!) science podcast that launched in April 2018. While spearheading the show’s production, we won several awards, including: Best Science & Medical Podcast, 2021 Publisher Podcast Awards; Best Education Podcast, 15th Annual Podcast Awards; Official Honoree in Podcasts: Science & Education, 2020 Webby Awards; Best Technology & Science Podcast, 2019 Discover Pods Awards; and Best Science & Medicine Podcast, 13th Annual Podcast Awards.
I’ve leveraged two major experiences to succeed in podcasting; first, I was a producer and fill-in host at Chicago’s 720 WGN Radio for more than a decade. I was posting and promoting podcasts for the station all the way back in 2008, when the word “podcast” was barely known. Second, I worked full-time as a social media marketer for several clients during my time at marketing agencies, including P&G, Kenmore, Craftsman, New Balance, Kraft, Corona, Omron, Subway, and Nuveen Investments. For three years, I also managed the global social media efforts of the management consulting firm A.T. Kearney — a company whose structure and challenges are similar to that of many academic institutions.
As you know, it’s hard to “cut through the noise” online and reach the people you want to reach, but I learned how to do just that through my diverse experience in these roles. Whatever your goal, I can provide expertise, whether you’d like to take your podcasting efforts to the next level or you need help entering the world of podcasting for the first time. Drop me a line and let’s set up some time to talk about what you’d like to accomplish, and I’ll help you understand how podcasting can help.
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Colleges and universities around the world are already building their own podcast networks. Now is the time to make sure your podcasting efforts are as effective as they can be — before it’s too late. Schedule a free consultation to learn how to take your content to the next level.